Skip to main content

WAI aim high at Automechanika Birmingham 2019

18 Mar 2019

Category: Articles, Industry News, Press Releases

Largest ever presence for rotating brand as part of Marathon village

Bognor Regis, England 2019: WAIglobal UK will occupy its largest ever presence at Automechanika Birmingham 2019, as part of the Marathon Warehouse Distribution village.

The company, which signed a national distribution agreement with Marathon Warehouse Distribution at last year’s event, is exhibiting, as part of the Marathon Village at stand H120.

Since last year’s event, the WAI brand has experienced unprecedented growth and Richard Welland, WAIglobal UK managing director, believes it proved the catalyst for change in the rotating electrics market.

“As an ever-present exhibitor at Automechanika Birmingham, visitors have seen our presence grow as each time we come to the event with increased ranges, new products and services. This year will be no exception as we continue to build on the growing reputation of WAI’s brand, service, quality and excitement.”

The WAI supply agreement sees motor factors receive a frequent same day delivery service through Marathon’s expanding distribution centre network. Marathon’s 14 branch network stocks WAI’s 2500 starter motors and alternators, clutch pulleys, ignition coils, MAF sensors, wiper motors and window regulators.

With recent investment in WAI’s computer systems and an improvement in cataloguing data, WAI is perfectly positioned to raise its profile among Automechanika Birmingham visitors.

Welland added: “For the aftermarket, Automechanika Birmingham is all about the people and we attend with the right attitude, which is to entertain, inform and educate the expanding and diverse audience.”

Automechanika Birmingham takes place from 4 to 6 June 2019 at NEC Birmingham. WAI will also be attending the Automechanika Birmingham Exhibitor Day on 21 March at NEC Birmingham.


Previous post

Next post

View all posts

Yet Another Podium for the RX Cartel!

The World Rallycross Championship came to the famous home of Belgian F1, Spa Francorchamps, where...

Read More

The Alliance Automotive Group companies raise money for homeless charity in Bradford

Platinum International, one of the Alliance Automotive Group companies, ran a battery recycle scheme to...

Read More

MAHLE invests in Service Solutions center

MAHLE lays the foundation for a production, research, and development center for workshop equipment in...

Read More

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies